Polaroid Eyewear

Safilo Group

Polaroid Eyewear has been making polarized lenses for 80 years. In fact, they invented them. In 2016 we set out to further establish an optimistic, playful brand identity for the iconic eyewear company that offers a rare combination of utility, design and affordability and that aims to once again be part of popular culture.

We brought this to life first through a global brand campaign, celebrating fun summer moments spent in the sun, and followed with a relaunch of Polaroid’s optical line and a new suite of colorful, inspired social media content.