Oakheart is a spiced rum expertly crafted by Maestros de Ron Bacardi from heavily charred Midwestern American oak barrels. Our challenge was to take this brand and give it a new context. “Oak and Coke” is today consumed like beer, at the same occasions. Strength and Soul are the difference.

Beginning with a typographic treatment and overall visual brand world, our mission was to create an iconography and a language that embodied the heartland. Taking a no-nonsense approach, we developed a number of pieces to build a holistic brand experience including iconography, packaging, advertising, a mood film, on-site barware and custom apparel.