Kids Only

Safilo Group

Safilo Group needed to create a consistent point of sale presence for their multiple licensed kids eyewear lines to live under. Our task was to design an experience that would be playful and energetic enough to attract a child’s attention but educational enough to influence their parents’ buying behavior.

A child’s face is much different than an adult’s, a simple insight that is overlooked by most designers. Safilo separates themselves from their competitors by designing their youth glasses line specifically for a child’s facial structure. This differentiator inspired Kid’s Only.