Swedish-AmericanChamber of Commerce in NY

The Swedish-American Chamber of Commerce, Inc. New York (SACC New York) is a not-for-profit membership organization whose mission is “to promote and enhance trade, commerce and other business relations between Sweden and the USA.” A hallmark event for SACC New York is the annual Innovate46 conference.

Innovate 46 provides a unique forum in NYC to meet extraordinary Swedish and American startups. MING was tasked with elevating the design and branding to help attract top-tier supporters. Inspired by the Swedish flag and the Northern Lights, we rebranded the event in a premium and inherently Swedish way.