General Snus has already established three successful snus stores across Sweden. MING was tasked with opening the first dedicated General Snus retail space in the United States. Building off previous brand experiences in Los Angeles, with excellent foot traffic and brand exposure The Swedish Snus Store was created on Abbot Kinney Blvd. The store drew inspiration from Scandinavian design and combined it with Venice Beach hues and materials. With an array of seating options, communal reading materials and activities, an herb-infused water bar, healthy snacks and complimentary Wi-Fi, the store offered a place to socialize, work and relax while exposing customers to General Snus in an unobtrusive way.