Eyes Wide Open

For the last few years, the UN has taken on the global goal of ending child sexual abuse and trafficking, an issue that The World Childhood Foundation (WCF) has worked on for the last sixteen years. With child rights now included in the UN’s Sustainable Development Goals, WCF sought to highlight the need to keep our eyes open to child abuse. Taking a literal approach, we took over several Times Square digital billboards with large close-ups of blinking eyes staring down at pedestrians, with the tagline #EyesWideOpen. Social media extended the message’s reach to raise awareness about sexual abuse. Participants uploaded a picture of their open eye in a pledge to keep their eyes open to prevent abuse.