MING is a collective with multi-disciplined individuals with deep brand experience from the worlds of strategy, film, music, technology and graphic design — and, most importantly, with a naïve curiosity about the world and few fixed notions on how to solve brand challenges fast, smart and with a purpose. We believe in creating new consumer value. Is this worth sharing? Is it helpful? Is it worth your time? Is it entertaining? Moving forward, everything we do needs to be either useful or entertaining, preferably both. That’s why we call ourselves MING Utility and Entertainment.
THE STORE is a design and retail destination/platform located within our office at 25 Peck Slip promoting ideas, products, projects, people, art and inventions that we find interesting. Creating unique partnerships is the cornerstone of The Store, and the space is completely reenvisioned for each new collaboration. Launched in 2015 with Tom Dixon, The Store allows all aspects of the MING ethos to come to life, while providing us with an outstanding retail incubator for shopper marketing and rethinking what media really is. Or could be.
Based on years of high-level production experience, deep relationships and ready-to-go resources, Dynasty Studios is MING Utility and Entertainment’s production services company. Dynasty Studios provides an affordable, nimble solution for still photography and video productions that do not require traditional production support. Modeled under an efficient SWAT team approach, Dynasty Studios assembles the best production talent without unnecessary infrastructure.
In a new, fragmented world of media, design has never been more important. Many times it’s what keeps things together and makes sense of things. Design by MING is a branding unit housed within MING that specializes in a wide range of print, digital and motion design capabilities. Our expertise lies in articulating the core essence of a brand into an iconic and multi-platform visual language. We have worked with some of the world’s most successful companies on both a global and local scale, creating brands that people can understand and relate to, and perhaps even love.
Quality content production is getting increasingly complex. Geisel is a production consultancy and a partner to brands that helps solve the most complicated production/talent issues. Geisel Productions was originally created in 2016 as an independent company to relaunch the ground-breaking branded content, BMW Films, and is now ready to share that expertise with other brands. We help our clients navigate all aspects of production, approach the entertainment industry and deliver exceptional content that consumers want to watch and share across all media. Geisel also consults/provides roadmaps for in-house solutions for major brands, as well as collaboration with in-house teams for expanded, out-of-the-box thinking.